LeBron James to Pitch Dunkin’ Donuts in Asia

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By Aaron Smith

NEW YORK (CNNMoney) — Basketball star LeBron James is the new face of Dunkin’ Donuts — in Asia.

James will serve as “brand ambassador” for Dunkin’ Donuts and Baskin-Robbins ice cream in China, Taiwan, India and South Korea, a company spokeswoman said Monday.

The Miami Heat player has signed a “multi-year marketing partnership,” but the company would not reveal how much money is involved.

Dunkin’ Donuts and Baskin-Robbins is a subsidiary of Dunkin’ Brands Group.

James has played more than 600 games with the National Basketball Association. He is a seven-time All-Star and a two-time MVP.

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