CLEVELAND – Warner Bros. Entertainment and LeBron James’ company SpringHill Entertainment have agreed on a partnership for digital content creation.
The plan is to have projects in film, television and original digital content, Kevin Tsujihara, Chairman and CEO of Warner Bros., announced on Wednesday.
“LeBron James has one of the most powerful, well-known brands in the world and we are excited to be in business with him and his partner, Maverick Carter, and SpringHill Entertainment,” said Tsujihara. “The combination of LeBron’s global media presence and Warner Bros.’ unmatched production and distribution expertise is a big win for fans everywhere. We’re excited to welcome LeBron and Maverick to the Warner Bros. family and look forward to partnering on incredible projects that will connect with consumers across a variety of platforms.”
— LeBron James (@KingJames) July 22, 2015
LeBron recently had a part in the hit movie ‘Trainwreck’ and hopes to continue with movies and other aspects of entertainment.
“Connecting with my fans and telling meaningful stories have always been my passion. In everything I’ve done, from Nike commercials to Uninterrupted and Survivor’s Remorse, it’s always about connecting with people of all ages and providing unique content they can all enjoy,” said LeBron James. “And I’ve always loved movies, which makes Warner Bros. the ultimate partner to help us continue to push the envelope. I can’t wait to see what we come up with.”
LeBron’s business partner agrees that Warner Bros. was the best choice of partner.
“In everything we do, we think long and hard about how we want to grow and partners that can help us bring our content to the next level. And we’re always looking for new, creative ways to explore ideas that haven’t been done before, and this partnership with Warner Bros. will open a lot of doors for that,” said Maverick Carter, CEO of SpringHill Entertainment. “We want SpringHill to be a leader in the original content-creating space, and this partnership with a major player in the entertainment industry like Warner Bros. will help us continue to grow in the right direction.”
The last time an NBA superstar teamed up with Warner Bros., the end result was ‘Space Jam.’