CLEVELAND – Cavaliers superstar LeBron James can now add something else to his lengthy resume as he’s teaming up with CNBC for the new reality series ‘Cleveland Hustles.’
CNBC announced on Thursday that they are teaming up with James’ and lifelong friend Maverick Carter’s production company, SpringHill Entertainment.. They are also working with the company Magical Elves.
The unscripted reality series will be set in Cleveland and is set to debut in Summer 2016.
The show is going to “give local entrepreneurs the chance to realize their own dreams while also helping to revitalize struggling neighborhoods in their city.”
“‘Cleveland Hustles,’ speaks to the network’s entrepreneurial spirit and also creates an opportunity to help strengthen communities that have fallen on hard times,” said Jim Ackerman, EVP, Primetime Alternative, CNBC.
Here is how CNBC describes the new series:
“Cleveland Hustles” is produced by SpringHill Entertainment and Magical Elves with LeBron James and Maverick Carter as executive producers for SpringHill Entertainment and Dan Cutforth and Jane Lipsitz as executive producers for Magical Elves.
In “Cleveland Hustles,” NBA superstar LeBron James and his longtime friend and business partner Maverick Carter will give four aspiring local entrepreneurs the chance to realize their own dreams while also helping to revitalize a neighborhood in Cleveland. LeBron and Maverick will enlist the aid of four trusted business experts and associates, who will in turn invest in and mentor fledgling entrepreneurs who need a little jumpstart. In success, these four businesses will provide jobs and services for neighborhoods that desperately need investment.