Too sexy: Halloween costume has local mom fighting back

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BEACHWOOD, OH  – Halloween…it’s supposed to be the spookiest, scariest most terrifying time of the year.

But in a fun way, especially for kids.

So when this Beachwood mom’s daughter, 12, wanted to dress up as a police officer this year, she immediately went online and was amazed, not in a good way, by what she found.

“The only costumes out there, for a girl her size, were things labeled sexy. They were showing cleavage; they were extremely short for a mini skirt. It was nothing a police officer would wear.”

Danielle Clay says she is shocked that in 2016, costume retailers are still using Halloween as an opportunity to market overtly sexy or otherwise inappropriate costumes for kids.

And at just twelve years old, even her daughter Isabelle knows it’s wrong.

“We don’t want something that shows our body. We want something that helps to prove that we’re independent that we don’t need to have inappropriate clothes to get people,” said Isabelle.

In years past, various popular costume websites have been forced to pull a wide range of sexy Halloween costumes for children, some for children as young as five, following fierce backlash from child advocacy groups.

Locally, Danielle Clay is fighting back in her own way.

She’s started an online petition on

The goal is for manufacturers to take into consideration the age of the children they are designing costumes for, and remove the sex appeal from outfits not targeting adults.

Clay did eventually find an appropriate costume for her daughter.

She says, “Our girls deserve role models that represent the actual career fields that are not sexualized.”

One parent we caught up with shopping for her young daughter agrees.

Laylah Loiczly says, “You never know who’s a predator and we try hard to make sure our kids are safe and what they wear is unfortunately one of the things we have to watch out for.”

Clay started the petition just two days ago and so far, has about two dozen signatures. She says the goal is one-hundred, to hopefully get the attention of costume manufacturers.

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