The video above is a look at the traditional event.

CLEVELAND (WJW) – It’s the “most wonderful time for beer.”

Thursday morning, The Great Lakes Brewing Company held its first pour of Christmas Ale.

The brewpub, located at 2516 Market Avenue, opened at 11 a.m. The first fresh keg of Christmas Ale was tapped at 11:30 a.m.

Organizers say it’s the company’s busiest day of the year. Enthusiasts lined up as early as 7 a.m. and came from as far as Indianapolis.

This season marks the 30th anniversary of the beloved beer — Happy Birthday, Great Lakes Christmas Ale!

The 2022 Great Lakes Christmas Ale isn’t available in stores just yet. Cans, bottles and kegs will begin rolling out on Monday, October 24.

If you’re looking for more information, find it here.