CLEVELAND, Ohio -- Ohio City is becoming a popular place to live and play, especially for 20-somethings who prefer a downtown way of life, like Rakesh Guha.
About 23 percent of all millennials, like Guha, don’t drive.
That makes getting to Ohio City from downtown Cleveland an exercise in resourcefulness for the 23-year-old entrepreneur.
"Sometimes I'd have to miss out but otherwise, I'd try and bike down or get an Uber or a cab or something," Guha told Fox8’s Lorrie Taylor.
Millennials represent a growing customer base for the Regional Transit Authority. Their numbers have not gone unnoticed by RTA leadership, who introduced the Ohio City Connector to the public on Wednesday.
"This is a great amenity to provide services for them, because if we can't retain our existing millennials and attract new millennials, that's really gonna help shape Cleveland's future," said Joseph Calabrese, RTA CEO and general manager.
When Guha wants to get from his downtown apartment or office, to the near west side and back, he can now go to one of two designated bus stops; one is located at Superior and West 3rd near Tower City.
The other sits in front of the Westside Market at West 25th and Lorain.
Calabrese said the ride is eight minutes in each direction and can be accessed seven days a week, 24 hours a day.
Calabrese said buses had already been running between the two bus stops, but RTA research revealed riders had no idea.
Now, buses stopping in Ohio City on their way to other destinations will display "Ohio City” at the top of the windshield, so there’s no doubt where the ride will stop.
"I'm super excited about it, it's going to be a lot cheaper than a cab ride," said Guha.