CLEVELAND, Ohio — The Republican National Committee has unveiled the official Republican National Convention logo, which pays homage to Cleveland’s Rock and Roll Hall of Fame.

The logo incorporates a guitar along with an elephant, which is the traditional symbol of the Republican party. It was designed by Cleveland-based Falls Communications.

“Cleveland is a fantastic city and is the perfect place to serve as host for our 41^st nominating convention and as the launching pad for the Republican nominee. As this powerful logo is seen the world over, it will come to be identified with the convention and the city.  We felt it was important to utilize a local company to design the logo, and as has become the norm, the talent in Cleveland at Falls Communications did not disappoint,” said Steve King, chairman of the RNC’s Committee on Arrangements.

“The elephant marching forward represents strength with a positive attitude.  The guitar is a proud symbol of the rock and roll history of Cleveland.  The end result is a strong patriotic solution that conveys the excitement and importance of this significant event,” said Rob Falls, of Falls Communications. “We are proud that this logo will be a part of our city’s and nation’s history.”

The logo will appear on all official convention-related materials and communications.

For much more on the RNC, click here.