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CLEVELAND, Ohio – Commercial real estate firm Bedrock is in discussions with the Blockland community to bring change to The Avenue Shops at Tower City Center.

According to their website, Bedrock is “the largest real estate partner in downtown Detroit.”

Tower City Center was added to the National Register of Historic Places in 1976.

Bedrock says the move follows an extensive study.

The project has been dubbed “CityBlock.”

The vision is for CityBlock to occupy a substantial portion of The Avenue Shops at Tower City Center.

It’s hoped the project will attract corporations, tech start-ups, and venture capitalists.

“We continue to work together toward a shared goal of bringing CityBlock to life as a hub for entrepreneurship in the heart of Cleveland with access to neighborhoods throughout the City,” Jim Ketai, Bedrock Chairman, said in a statement.

Michael Deemer, Downtown Cleveland Alliance, Executive Vice President for Business Development, said, “The Alliance is very excited to hear Tower City will be the location for City Block. Cleveland already ranks 10th the nation for software developer growth, and we anticipate that City Block’s location and renovation of one of Downtown Cleveland’s most iconic structures with easy access to public transit will attract more business and talent to our city’s core.”