PETA Seeks to Put Vegan Ads on CMSD Lunch Trays

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CLEVELAND -- People for the Ethical Treatment of Animals, Or PETA, has made a unique proposal to the Cleveland Metropolitan School District to help take a bite out of their financial crisis.

"We offered to place ads on the schools' lunch trays," said Ashley Palmer with PETA.

The ad is a cartoon drawing of a chick, with a message that reads, "I am not a nugget,” and “Go vegan.”

"We did get word that they passed out proposal onto the director of food and nutrition services," Palmer said.

Palmer said they hope the message will teach children compassion for farm animals.

"Vegan food is really healthy and considering the amount of artery-clogging cholesterol that’s in meat and dairy and egg products, vegan choices are a great option for schools," Palmer said.

CMSD District Communications Officer, Rosann Canfora, sent us a statement that reads, in part:

"We have not allowed advertising on school lunch trays in the past; however, it does raise an interesting question about whether advertising on plates handed to students at lunch time is a legitimate revenue source worthy of further investigation."

Some parents like the idea.

"I think that's great. I think that's wonderful," said parent Shari Litton.

"I think it might be a good idea for the kids, to raise money for the schools," parent Chanesha Huff said.

Parent Deshon Conel likes meat, but she doesn't like PETA's proposal.

She says it's too controversial.

"There's a lot of meat-eaters out there," Conel said.

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