It goes beyond just your friends.
According to TIME, a new website called Digital Shadow will scrape your Facebook profile (with your permission) and list your ‘pawns’ which are those friends that can be used against you; ‘obsessions’ which are the people on Facebook that you follow the most; and ‘scapegoats’ which are those people you don’t really interact with.
Digital Shadow will also guess your income, try to trace your location and even give you a list of your most-likely passwords.
It’s a promotion for an upcoming video game.
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