CLEVELAND — Cuyahoga County Prosecutor Tim McGinty and other officials announced a heroin awareness campaign at a news conference Thursday.
The campaign will include television spots scheduled to debut the week of Feb. 17 through at least April.
The heroin epidemic in Ohio now kills one person in the state every five hours and kills more people each year than car accidents do.
The campaign is called “Let’s Face It” and it highlights the faces of heroin. Most people in the spots have been affected by heroin.
A website is also a part of the campaign. It includes infographics, videos and resources for help.
CLICK HERE to be redirected to the site. Scroll down to the live blog for other updates from the news conference.
The I-Team first reported on the heroin trend three years ago, tracing the epidemic to its southern Ohio roots and showing how it started primarily with legal prescriptions to opiates — heroin’s legal cousins with names such as Oxycodone and Oxycontin.
All this week on FOX 8 News at 6, I-Team Reporter Bill Sheil examines the growth of the epidemic and what can be done to stem the deadly tide.