Juul replaces its CEO and unveils a new marketing strategy as vaping crisis escalates

News
This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

 

Juul co-founder Kevin Burns is out as CEO of the embattled maker of e-cigarettes, the company announced Wednesday.

He is being replaced by K.C. Crosthwaite, who had been chief growth officer at tobacco company Altria, a major investor in Juul. In that position, he oversaw expansion into alternatives to traditional cigarettes and played a key role with commercial and regulatory efforts related to the US launch of iQOS, a device that heats tobacco rather than burning it.

****Watch our local story on Ohio lawmakers proposing two restrictions on e-cigarettes in the video above****

Juul and other makers of vaping products are facing a crisis due to a growing number of deaths and illnesses tied to their products. Several states are moving to ban their use.

The company also said Wednesday it has a new marketing strategy: It will suspend all TV, print and digital ads and it will stop some of its lobbying efforts.

**Continuing coverage here**

Trademark and Copyright 2020 Cable News Network, Inc., a Time Warner Company. All rights reserved.

Around the Buckeye State

More Ohio News
FOX 8 Cleveland Weather // Quick Links:

Hot on FOX 8

More Viral