HOLLYWOOD, CA – Actress Jessica Alba’s “The Honest Company” is being sued: for allegedly being dishonest.
Last month, angry consumers of the company’s sunscreen took to social media to complain about getting sunburned, despite using the product. And now, according to legal documents obtained by E! News, consumer Jonathan D. Rubin claims the brand “deceptively and misleadingly labeled and marketed its products.”
The Honest Company has always labeled its products, which include diapers, toothpaste and cleaning products, as natural. But Rubin says they are anything but, and has filed a class-action lawsuit for $5 million. The suit mentions four products in particular: Honest Hand Soap, Honest Dish Soap, Honest Diapers, and Honest Multi-Surface Cleaner.
In part, the lawsuit reads: “Based on Honest’s representations that the Products were natural, [Rubin] and the Class paid a premium for the Products over comparable products that did not purport to be natural. Instead of receiving products that were natural, [Rubin] and the Class received the Products, which, contrary to Honest’s representations, contained synthetic ingredients.”
For its part, The Honest Company released this statement:
The Honest Company released a statement to E! News in response.
“The Honest Company is committed to providing safe and effective products and take all consumer feedback very seriously. Our Sunscreen Lotion was tested, by an independent 3rd party, against the protocols prescribed by the U.S. Food & Drug Administration’s (FDA) monograph for over-the-counter sunscreen products. The results showed that our product is effective and safe for use as an 80 minute water-resistant (FDA’s highest rating), SPF 30 sunscreen lotion in accordance with FDA regulations when used as directed (Shake Well. Apply liberally and evenly 15 minutes before sun exposure. Reapply after 80 minutes of swimming or sweating, immediately after towel drying and at least every 2 hours). We stand behind the safety and efficacy of this product.”