CLEVELAND– The Horseshoe Casino Cleveland and the company that owns it are getting new names.
Rock Gaming, now called JACK Entertainment, renamed the downtown facility JACK Cleveland Casino. It will make the transition in early May, while the racino will become JACK ThistleDown Racino on March 9.
“JACK is the future of entertainment,” said Matt Cullen, chief executive officer of JACK Entertainment, in a news release on Tuesday. “Our new brand represents our company’s progressive spirit, our pursuit of excellence and our desire to deliver our guests with unexpected, delightful experiences every day.”
Last year, Rock Gaming took over day-to-day operations from Caesars.
The casino will also have a new rewards program called ClubJACK. According to the company, patrons using their Caesars Total Rewards cards at the Horseshoe Casino are already earning points under the new system.