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HERSHEY, Pa. (WHTM) — In recognition of National Lover’s Day, Hershey is offering a chance for Reese’s fans to win free Reese’s Peanut Butter Cups for one year — or even for life.

Now through July, people can look for specially marked packages of Reese’s Cups as part of the Reese’s Loves You Back promotion.

The special packages have a code or QR code that allows you to see if you’ve won. Visit to complete the registration page and enter the code from the wrapper or email. 

To enter without a purchase, obtain a code via email by sending a 3×5 card or piece of paper with your full name, address, city, state, zip code, date of birth and email address to be received by July 27 to:

Standard Group
Attn: REESE’S Lovers Game Request
500 East Oregon Road
Lititz, PA 17543 

Other prizes include $5,000 in Visa Rewards cards or a $75 Visa Rewards Card.

The promotion comes as Hershey brings back the Reese’s Peanut Butter Lovers Cups and Reese’s Ultimate Peanut Butter Lovers Cups for a limited time.

National Lover’s Day falls on April 23.