WASHINGTON, DC — The cost of going to a movie hit a record high this year.
According to the National Association of Theatre Owners, the average cost of a ticket hit $8.61 during the second quarter of 2015.
That’s up 3.4% from the year-ago average of $8.33, Variety reported.
Part of the reason for the increase is that moviegoers have rediscovered 3D movies. When “Jurassic World,” “San Andreas,” and “Mad Max: Fury Road” opened, 40% of their first weekend business came from 3D showings.
Another reason for the increase is that chains like AMC and Regal have outfitted their theaters with plush recliners, allowing them to charge higher prices.