LOS ANGELES, California — Comedian and actress Melissa McCarthy is used to making her audiences laugh.
But when she talks about the standards used in labeling women’s clothing, she’s very serious.
“Women come in all sizes. Seventy percent of women in the United States are a size 14 or above, and that’s technically ‘plus-size,’ so you’re taking your biggest category of people and telling them, ‘You’re not really worthy.’ I find that very strange,” McCarthy told refinery29. “I also find it very bad business. It doesn’t make a lot of sense numbers-wise.”
McCartney, whose Seven7 line comes in sizes four through 28, hopes retailers will help her change how clothing is merchandised and marketed.
“I don’t like the segregated plus section. You’re saying: ‘You don’t get what everybody else gets. You have to go shop up by the tire section.’ I have a couple of very big retailers that I think are going to help me chip away at that in a very meaningful way, and I’m really excited about it,” McCartney said.
Her clothing line will be sold in Nordstrom, Macy’s, HSN, Bloomingdale’s, Lane Bryant, and Evans. McCarthy wouldn’t say which retailers are open to her ideas about changing the stigma attached to “plus-sized” clothing.