Ellyn Marks, WPIX, Reporting
A billboard for the hit television series “Mad Men” has hit a nerve with New Yorkers, especially the families of 9/11 victims who are calling the ad’s creators insensitive.
The large rooftop sign at 30th Street and Seventh Avenue shows a man in a suit appearing to tumble out of a window above. The single line of text reads: “March 25,” referring to when the new season premieres.
Charles G. Wolf, whose wife Katherine was working on the 97th floor of tower one when she was killed, was upset by what he saw.
“Now that I see it in person, it’s like ‘oh God,’ and they put it right in front of tall buildings, and that is not a cool thing to do,”he told PIX 11 News.
Wolf said it’s a painful reminder of all those who jumped to their deaths out of desperation, and that the sign should be taken down.
“I think in deference to the sensitivity of New Yorkers, perhaps they should (remove it),” said Wolf.
AMC, the network which airs “Mad Men,” said in a statement: “The image of Don Draper tumbling through space has been used since the show began in 2007 to represent a man whose life is in turmoil. The image used in the campaign is intended to serve as a metaphor for what is happening in Don Draper’s fictional life and in no way references actual events.”
Cesar Tejada, who works in the area, said the billboard is an example of good advertising because it’s made him curious enough about the show to watch it. But he also said it’s confusing.
“In a way it’s not good, because you see it, and you don’t really know what it is. You think different thoughts in your head, like suicide and 9/11,” Tejada said.