CLEVELAND (WJW) — For decades, Dollar Tree customers shopped at the store for its simple promise: everything is $1.
“Our Dollar Tree pricing tests have demonstrated broad consumer acceptance of the new price point and excitement about the additional offerings and extreme value we will be able to provide,” Michael Witynski, President and Chief Executive Officer, said in a statement.
The prices are reportedly moving up to keep up with transportation and shipping costs and maintain their expected levels of profit margins.
The company is also rolling out $3 and $5 priced-items at select stores nationwide. The store kept prices at $1 for 35 years.
No word yet if the name of the store is going to change, too.