Digital sensation: Pokemon Go invades the CLE

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CLEVELAND – It’s the latest video craze. It’s driven up Nintendo’s market value by $7.5 billion. And it’s as big in Cleveland as it is in the rest of the country…and the world.

“It” is Pokemon Go, a new smart phone  “augmented reality” game, which layers gameplay onto the physical world. It’s become the top grossing app in the iPhone app store just days after its Wednesday release in the U.S., Australia and New Zealand.

The game encourages players to wander in the real world to find and catch new Pokemon on their screens.

And Cleveland is not immune to the lure of the hunt!

Fox8’s Jack Shea has more on this new game sensation.

 

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