McDonald’s has released their newest commercial set to air during the Super Bowl this weekend.
Starting this Monday and lasting through Feb. 14, selected customers can walk into participating restaurants and not have to pay for their meal.
The catch? Pay with Lovin’.
According to McDonald’s, the chosen customers could offer their cashier a fist bump, call their mother or even hug the people they’re with.
“McDonald’s is in a unique position to bring a little more lovin’ to our customers,” said Deborah Wahl, chief marketing officer for McDonald’s USA said on their website. “We’re on a journey to change the relationship and conversation and Pay with Lovin’ is a direct way for us to engage with our customers. We believe that a little more Lovin’ can change a lot.”