CLEVELAND, Ohio -- Families looking for a mid-size sedan have plenty to choose from at the Cleveland Auto Show as automakers push affordable options that are increasingly luxurious, offering new technological and safety features.
General Motors is aggressively marketing its redesigned 2016 Chevy Malibu sedan, a featured car at the auto show.
“It's a complete redesign,” said Ryan Serpentini, General Manager of Serpentini Chevrolet in Tallmadge. “It's one of their bread and butter cars, one of their higher volume vehicles.”
The Malibu starts at around $22,000 and has sleek, new styling. The car is 2 inches longer, allowing for a roomier cabin and more back seat leg room, and it offers a turbo charged Ecotec engine under the hood.
“There’s no lack for performance, the ride is a lot nicer and there're different features available,” Serpentini said. “You can use Apple CarPlay with it, wireless charging for your phone.”
Chevy is trying to up its standing in the competitive category, which includes rival Ford Fusion. The Fusion offers a fuel efficient turbo charged engine.
“I like it. It's very comfortable; it's roomy; the controls are very accessible,” said Jim Miller, of Akron.
Toyota is still a major player in the category with its market-leading Camry, which offers some new tech features like wireless charging in its 2016 model. Customers also continue to eye the Honda Accord and Nissan Altima.
“That's why we like the auto show. You can see everything all at once,” Miller said.
With most mid-size sedans in a similar price range, Chevy is hoping the Malibu can gain market share. Serpentini said it is doing well, so far.
“It's hard to keep them in stock,” Serpentini said. “It's probably the hottest product we have on the lot right now. As soon as we get them in, we have phone calls coming in on them, and they don't last very long.”