Bargain or Bust? Backlash Over Thanksgiving Shopping

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CLEVELAND-- 'Tis the season for early holiday shopping. At Crocker Park in Westlake, the sights and sounds of the holiday season are growing by the day.  And if you have your eye on that cashmere sweater, diamond tennis bracelet or Xbox, no need to wait for Black Friday for bargains; Thanksgiving is apparently the new Black Friday.

Joanne Herrera of Newburgh Heights is a die-hard holiday bargain hunter. She was shopping at Target in Steelyard Commons for holiday cookie ingredients.  She’s a traditional Black Friday shopper, but she says turkey day, should be for family.

"I have a family. We'll be visiting. Of course, you have people who'll be doing that but the day after is good enough for me," says Herrera.

And many retailers who have to work that night agree. On, a Target employee started a petition to save Thanksgiving for family.  Around 150 thousand people have signed in support, so far.

Marketing experts say there is a major appetite for shopping and it’s becoming earlier and earlier.  And they say when it comes to competition, stores like Target are simply supplying a demand.

At the Walmart at Steelyard Commons, Martel Singleton doesn’t mind ditching the family next Thursday for deep discounts.  As for retail employees protesting the 9 p.m. opening, Martel has little sympathy. He says, "The more money, more better. I understand trying to be next to your family, but, bills gotta be paid, you know?"

Click to read more about early holiday shopping.

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