‘Angry Birds’ helping out Earth Day effort

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WASHINGTON, DC — The hugely popular game “Angry Birds” is showing Earth Day some love this year.

Game developers at Rovio Entertainment are announcing plans today to create an in-game experience about climate change. The game will debut in September to coincide with the U.N. General Assembly as world leaders discuss sustainability goals.

The Finnish game developers are also creating an Earth Day level in “Angry Birds” to debut this coming Wednesday, April 22nd, the official Earth Day.

Blanca Juti of Rovio Entertainment says the game company wanted to raise awareness in a fun way and make people think about climate change. Last year, they teamed up with Prince William’s United for Wildlife to create a conservation-related game. That drew 10 million game sessions.

“Angry Birds” has been downloaded 2.8 billion times worldwide.

 

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