Download: Political campaigns now texting voters directly; good idea or not?

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Political campaigns use all sorts of communication to reach voters.

Flyers, billboards, mailings, tv and print ads, Facebook and Twitter posts are just a few.

And now we can add text messages to the list.

Both Democratic and Republican campaigns are relying on mass-texting apps that  send huge numbers of texts per day without running afoul of anti-spam laws. 

The texts are called peer-to-peer texts messages and are ultimately sent by a human user – not an automated text blast. That’s why they aren’t regulated.

How do you like to be contacted by political candidates? Take our poll.


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