BATTLE CREEK, Mich. -- Parents who thought they'd heard the last of toddler anthem "Baby Shark" are out of luck. "Baby Shark" will soon be swimming in bowls of milk as kids sing along to the popular song's "doo doo doo doo doo doo."
Kellogg's announced Friday that it is releasing a cereal in partnership with Pinkfong, the Korean entertainment brand that created the song behind the catchy kids tune.
The limited edition cereal will include berry-flavored loops and yummy marbits, Kellogg's said in a news release.
It will be available in Sam's Club on August 17 while supplies last.
The song is also being transformed into an animated series for Nickelodeon, a rep for the network told CNN.
The tune quickly soared in popularity after it launched on YouTube in November 2015 and has since garnered more than 3 million YouTube views.