Billboard in Canada appears to be encouraging people to text and drive

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CANADA – A new billboard in Canada appears to be encouraging people to text and drive.

In reality, it is a PSA and the Wathan Funeral Home listed at the bottom of the billboard is not really a funeral home.

However, when anyone searches for the Wathan Funeral Home, a one-page website appears.

On the site, it references the billboard and says that all they’re trying to do is get people to stop texting and driving.

It also lists a couple shocking statistics.

-Last year, distracted driving killed 78 people in Ontario
-In 2013, distracted driving killed 77% more people than speeding did
-Drivers who are texting are 23 times more likely to be involved in a crash

“People see and hear the words ‘Don’t text and drive’ almost every day, but the number of people doing it keeps going up and up,” Mylène Savoie, managing director of John St. Montreal, the company that created the PSA, told Strategy Online. “So we wanted to think of a different way of saying it that would make people think about the real and deadly consequences.”