New ad: It’s not back to school, it’s a ‘vacation for parents’

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HOFFMAN ESTATES, Illinois — Kmart is once again taking a comedic approach in their latest commercial.

“It’s summer. But don’t worry kids this is not a back to school commercial,” the ad states. “This is a commercial for vacation for parents.”

Of course, the ad touts the clothes, backpacks, and other school supplies Kmart offers.

“These are supplies that bring parents relaxation and freedom from entertaining their children,” the ad continues.

Kmart, which is based near Chicago, Illinois, has gotten attention in recent years for it’s creative commercials including “Ship my Pants” and “Big Gas Savings.