CLEVELAND – The Cleveland Metropolitan School District is launching a new campaign to help keep kids in school.
"A teacher can't teach a child that's not there,” said CEO Eric Gordon.
He spoke before a large crowd at the Boys and Girls Club of Greater Cleveland on Wednesday.
He said missing more than 10 days of school can reduce reading scores by 12% and math scores by 15%, on average. Ninth and 10th graders who miss that much school see their chances of graduating fall by 34%.
“So while it's important for me and my community, it's important for your entire viewership whether they're in my community or not because we need kids in school so they're successful to be the people we want them to be,” he said.
The campaign is still very new. So to get the word out there, they’re passing out signs and putting up billboards. There’s also going to be a lot of advertising on social media.
Parents like Anthony Brown think it’s going to be a big hit.
"I love the accountability and asking everyone, 'what part can you do?' You know by signing the pledge, by saying I can give back,” he said.
Brown’s son graduated from the district back in May. He said he was committed to getting him to school every day and hopes other parents will do the same.
To learn more about the campaign, CLICK HERE.