OHIO - Officials from the Ohio Department of Transportation are going to begin posting the number of traffic deaths on the digital boards on several Ohio highways.
They hope the 'in your face' effort will remind drivers how many traffic deaths occur each year.
So far this year, there are 487 deaths, which is 76 more than this time last year.
This weekend, there will be 130 digital signs across the state that showcase the startling statistics.
The numbers will be updated weekly, if they change.
"The goal of this campaign is to motivate motorists to exercise caution behind the wheel. Because 55% of accidents this year have been caused by unbelted drivers and passengers, alcohol, speed and young drivers who are inexperienced," said Amanda MacFarland, ODOT spokesperson.