Less and less people are visiting movie theaters, mostly due to the ticket prices.
A recent PricewaterhouseCoopers survey indicates 53 percent of 1,044 respondents questioned said increasing ticket costs during the past five years caused them to stay home.
About 41 percent said the movies themselves weren’t interesting enough to warrant a trip to the theater, and 30 percent said they preferred to watch movies on their own schedule.
When they were asked how movie theaters have changed over the past five years, consumers responded with twice as many negative comments as positive, the report states.
Prices are the No. 1 reason for dissatisfaction, despite advanced technology, better seating, improved concessions and the return of 3D movies.
Consumers of all ages agreed that lowering prices would get them to the movies more often.