Watch: These contestants on ‘The Price is Right’ think an iPhone 6 costs $7500

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In the beginning of each episode, contestants on The Price is Right must guess the price of an item in order to advance to the next round of the show, known as contestants’ row. The closest guess without going over wins and moves on.

In a recent episode, the first round contestants were guessing on the price of a new iPhone 6 with four gigabites of data and a year contract.

The actual price was just over $1900.

The guesses weren’t so close.

The first guess is $7500, the next guess is $7501. The following guesses are 850 and a reasonable 930.

Host Drew Carey pokes fun at the guesses, joking that Apple should use these guesses in a marketing campaign.

Watch above to see the entire clip!