What happened to Britney Spears’ face?

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The new cover of Women’s Health magazine has some readers doing a double-take.

The magazine features Britney SpearsĀ on the cover showing off her “insane abs.”

But it’s her face, which some say is almost unrecognizable, that has people talking.

Despite the claims of extreme Photoshopping, TMZ reports sources at the shoot say a makeup technique called “contouring” is what lead to Spears’ nose appearing slimmer and her cheek bones more defined.