Bad idea: Malaysia Airlines renames ‘bucket list’ campaign
KUALA LUMPUR, Malaysia — Malaysia Airlines has renamed a promotional campaign asking people what countries are on their “bucket list” to visit after acknowledging it was inappropriate given the two deadly disasters it has suffered this year.
A bucket list is a term used to describe a list of activities that people want to do or places they want to see before they die.
The airline said in a statement Thursday that it had withdrawn the title because it was “found to be inappropriate at this point in time.”
A Malaysia Airlines jet with 239 people on board went missing March 8 while en route to Beijing and no trace of it has been found.
In July, a Malaysia Airlines jet was shot down over Ukraine, killing all 298 people on board.
Copyright 2014 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.