McDonald’s Makes Next Move as Breakfast Battle Heats Up

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NEW YORK (AP) — McDonald’s is giving away free coffee to its customers for a limited time as competition for the breakfast crowd intensifies.

The world’s biggest hamburger chain announced Friday that participating U.S. locations will offer free small McCafe coffees during breakfast hours from March 31 through April 13.

The announcement comes as Taco Bell rolls out ads to promote its new breakfast menu, which includes a waffle taco. The ads star everyday men that happen to be named Ronald McDonald.

Chains like McDonald’s, Taco Bell and Starbucks — which recently revamped its sandwiches — are all fighting for a piece of the breakfast market because people are increasingly buying breakfast on the go.

McDonald’s Corp.’s McCafe product line, which also includes iced coffees and other drinks, debuted in the U.S. in 2009.

Copyright 2014 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

8 comments

  • AMH

    What a wonderful idea, sdenise! I agree that would make a huge difference in the way I would look at McDonalds! A cup to those who CANT afford it would make me much more likely to purchase from McD’s myself!

  • theatresnightmere

    Mcdonalds gives free coffee every year, people are just making a big deal out of it because Taco Bell released their breakfast line. I’ve worked at a mcdonalds for the past 7 years and we’ve done this the past 4 years I’ve worked there. Always the same two weeks of the year. It’s done to counteract coffee sales because they are always low in the spring, so by bringing people in for free coffee for two weeks, they get use to that “free” cup and come back when the promotion is over. It works like a charm every year.

  • John Slabinski

    (Chains like McDonald’s, Taco Bell and Starbucks — which recently revamped its sandwiches — are all fighting for a piece of the breakfast market because people are increasingly buying breakfast on the go.)

    Because more and more, we’re all becoming slaves to the machine.

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