Plugged In: ‘This is Cleveland’
CLEVELAND– Cleveland doesn’t follow anyone’s rules; it makes its own.
That’s the premise behind Positively Cleveland’s new destination brand for the city to boost tourism. It was revealed on Wednesday.
Positively Cleveland also announced a social media movement called “This is Cleveland” to encourage Clevelanders to show what their city means to them. They are urged to use “#ThisisCLE” on all social media posts. “This is Cleveland” is also the name of a new website from Positively Cleveland.
The convention and visitors bureau said in a press release that “the brand focuses on the city’s world-class art, culture and rock and roll in a way that is irreverent, fun and always unmistakable.”
The reason behind the new destination brand? President & CEO of Positively Cleveland David Gilbert said, “It’s time to change the narrative about Cleveland at home and outside the city. Right now, Cleveland is enjoying a renaissance along with the benefits of billions of dollars in new development and improvements. Now is the time to drive more travel and tourism to Cleveland.”
In addition, Positively Cleveland said there is no one slogan covering the whole destination. Colette Jones, vice president of marketing, said, “Cleveland’s not a ‘one-size-fits-all’ kind of place. And, we don’t think you can define Cleveland with one catch-phrase. Rather, we will use different campaigns to connect with our different audiences. But they will all be about the same brand: Cleveland.”
Learn more about the new brand by clicking here.