VIDEO: Kids React to Interracial Family in Cheerios Ad
Another Cheerios commercial made headlines recently during the Super Bowl.
It featured the same interracial family that sparked controversy in an ad that aired last year for the cereal brand.
The commercials highlight a family with a white mother and a black father.
In a YouTube posted by The Fine Bros., which produce a series called “Kids React,” children talk about the original Cheerios commercial. The video opens with the following statement:
“This episode of Kids React will discuss the sensitive subject of racism and its impact on individuals, families and the world at large. The opinions of children about these issues can give incredibly valuable insight into where our society really is and where we are headed as a people.”
To watch, click on the video player at the top of this story.
The original commercial began with a girl asking her mother, who is Caucasian, if Cheerios are good for the heart.
After her mom explains the benefits, the girl dumps the box of cereal on top of the heart of her sleeping father. He’s African American. To watch that commercial, click here.
In the new Super Bowl commercial, the father uses Cheerios to tell his daughter that they’re expecting a new baby. To watch that commercial, click here.