Download: ‘The Real Cost’ Anti-Smoking Campaign to Launch
The Food and Drug Administration wants to target kids ages 12 to 17 to keep them from smoking.
According to the Washington Post, the ads will appear on radio, TV, social media, bus shelters, etc … and they’re said to be quite graphic.
An example of one ad mentioned in the report describes a teen trying to buy cigarettes at a convenience store.
When the clerk tells her it’s not enough, she rips off part of her cheek and passes it across the counter.
The FDA picked the hashtag #TheRealCost.
The ads will start Feb. 11 and run for a year, the Washington Post reported.