Familiar Faces Missing From Super Bowl Ad Line-Up

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If you’re a fan of the Super Bowl commercials, you’ll notice some familiar faces missing from this year’s line-up.

According to USA Today, at least three familiar icons from past Super Bowl commercials will be missing this year, including the E-Trade baby, the GoDaddy Girls and Subway’s Jared.

Thursday, E-Trade announced it is out of the game, as reported by USA Today, and Subway has said that it is focusing on the Winter Olympics. GoDaddy ads will still appear during the Super Bowl commercial breaks, however, the ads will go in a different direction.

Robert Thompson, pop culture professor at Syracuse University, says while some may notice the absence of the familiar icons, they are not as popular as other traditions, such as the Budweiser Clydesdales, which have appeared in Super Bowl ads for years.

The Super Bowl will air on February 2 on FOX.

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