Sarah Palin Takes Reality Show Outdoors on Sportsman Channel
(CNN) — Mama Grizzly is returning to reality TV.
Former Alaska Gov. Sarah Palin will host a new show that features her widely-known passion for the outdoors. The weekly series, “Amazing America with Sarah Palin,” debuts on the Sportsman Channel in April, the network announced Monday.
A news release about the show said the series will showcase an “anthology of stories that explore some of the most original, interesting — and sometimes inspiring — people, places and pastimes connected to America’s outdoors lifestyle” from coast-to-coast.
“I’m excited to help shine a light on all the great American sportsmen and women in the country who live the outdoors lifestyle,” Palin said in the release.
It’s not her first foray into cable television. She was the host and executive producer of “Sarah Palin’s Alaska,” a short series that ran on TLC in late 2010 to early 2011.
She also appeared in several episodes of “Bristol Palin: Life’s a Tripp,” a series that followed the life of her eldest daughter when she moved away from home.
The 2008 GOP vice presidential nominee has also been a Fox News contributor for years, though she briefly departed the network in the last year.
The Sportsman Channel, which launched in 2003, focuses on hunting, fishing and shooting lifestyle programming.
The channel’s interest in Palin may be best summarized by one small number: 24,000. That’s the total number of viewers who tuned into the Sportsman Channel on a typical night in the third quarter of this year, according to the most recent data from Nielsen, the measurement company.
Brad Adgate, the research director at Horizon Media who provided the data, said there are only a smattering of Nielsen-rated channels with a smaller prime time audience, so it’s understandable why the channel wants a household name like Palin.
“Trying to use her name to attract viewers is not uncommon,” Adgate said. “Palin has had shows on Fox News and TLC, so she is no stranger to cable and can certainly attract viewers to the network.” She could also be “instrumental in growing the distribution” of the channel, he said. Right now the channel is only available in about 32 million of the 100 million homes that subscribe to cable or satellite service in the United States.