NORTH OLMSTED, Ohio -- Black Friday is upon us.
While some started their Black Friday shopping on Thursday, plenty are out today looking for holiday deals.
Customers were trickling into the Target in North Olmsted early Friday morning, but the long lines were avoided this year because of the store's earlier hours.
Along with several other retailers, Target opened Thursday night for 'Black Friday' deals.
Wanda and her daughter, Erica, both of North Olmsted, were there for their first Black Friday shopping stop of the day. Wanda said they shop on Black Friday every year.
"It's tradition for my daughter and I to come out really early and see all the hoo ha with the long lines and big parking lots full of cars," said Wanda.
Her daughter said she was disappointed that the pace seemed so much slower on Friday than on prior years.
"(Black Friday) has a lot of excitement to it," she said. "It creates memories that down the road you're able to hold onto those and look back and say, 'remember that cold time we were crazy and stood in those long lines?' So it kind of hinders everything."
The National Retail Federation says nearly 97 million shoppers are expected to hit stores today.