Cleveland BBB Warns of ‘Pinkwashing’ Scam

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CLEVELAND, Ohio — Businesses and organizations are busy marketing pink products this month to support National Breast Cancer Awareness Month.

But before buying items that support the “pink ribbon,” the Cleveland Better Business Bureau is warning customers to think again.

Businesses can misuse pink ribbon marketing that provide little or no benefit to breast cancer causes in a practice called “pinkwashing,” according to the BBB.

According to the BBB, the pink ribbon is not officially licensed by any group and its use is no guarantee that a portion of the purchase will go toward breast cancer research, awareness or support programs.

The BBB suggests asking what percentage of the sale will be donated, that customers research the business before purchasing and confirming a business’ affiliation with a charity it claims to sponsor.

For a more complete list of tips, click here.