Discovery’s Shark Week Ad Makes a Splash

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(Courtesy: Discovery Network/YouTube)

A “triumphant return to the sea” turns into a snack attack in a commercial that’s getting mixed reaction.

The spot promotes Discovery’s popular Shark Week and shows a mock news crew celebrating Snuffy the Seal, an animal recovering from injury and dehydration.

As the crew covers Snuffy’s live release back into the ocean, a shark leaps from the water and clamps its jaws around the seal, then drags him down below.

Some are calling it the “funniest commercial of 2013,” while others aren’t as fond of it.

Shark Week begins Aug. 4.

Watch the entire spot above.