Ohio Lottery Looks at Rewards Program
The Ohio Lottery wants to rewards its loyal players.
The Ohio Lottery Commission is looking for proposals from companies for a ‘players loyalty rewards program.’ Players would earn points for participating in lottery games and can then redeem the points for prizes.
The rewards program would offer both a website and mobile app for current customers and provide them with an incentive to continue playing while attracting a new wave of players.
Officials are unclear on how the program would work. That’s why they’re seeking proposals from companies for a program plan, according to lottery spokeswoman Danielle Babb.
The rewards program is set to begin this fall.