Plugged In: Changes To Movie Rating System
The Motion Picture Association of America is making changes to its movie rating system.
MPAA Chairman and CEO Senator Chris Dodd delivered remarks Tuesday at CinemaCon, the annual National Association of Theatre Owners (NATO) convention.
According to a news release from the MPAA, the new campaign is intended to help parents make educated decisions about movie content appropriate for their children.
“Throughout its existence, the goal of the rating system has never changed: to inform parents and allow them to make their own decisions, considering their children’s sensibilities and unique sensitivities,” Dodd said. “In 1990, we took a significant step to advance that goal, introducing rating descriptors for every film that is rated PG or higher, giving parents a snapshot of the content in each movie that leads to its rating.”
“The campaign we are announcing today focuses on these descriptors, giving parents the information they need to navigate the rating system and movies coming to their theaters,” Dodd said.
Dodd said the MPAA has renewed and improved the rating block to make the descriptors more prominent as well as creating education materials, including a PSA and posters, to be showcased in theaters across the country. The campaign urges parents to “Check the Box” (the ratings box) so they can learn more about the content of a movie before determining if it is appropriate for their children.