CLEVELAND, Ohio -- Video chat technology might be sparking a demand to look younger and slimmer.
According to the American Society of Plastic Surgeons, chin augmentation is the fastest growing surgery trend.
One doctor in Virginia who branded his own face-lift procedure to trim the neckline believes the increase may caused by the usage of video chat technology such as Facetime and Skype.
According to ASPS, from 2010-2011, chin augmentation procedures increased more than 70% in the U.S. with more than 20,500 procedures performed nationwide.
"Seventy-percent seems like a lot, it represents a relatively small number of patients," said Dr. Steven Goldman.
Beachwood-area plastic surgeon Dr. Goldman said when compared to breast augmentation or rhinoplasty, chin augmentation is not a popular procedure.
"Over 300,000 women, according to the same study, had breast augmentation in 2011 compared to 20,000 chin augmentation. That may include implants and surgery where you actually move the chin forward," said Dr. Goldman.
"I haven't seen any patients who came in requesting chin augmentation who seem to have specifically mentioned Skype or video chatting, the computer gives a fish-eye effect," said Dr. Goldman. "It's not like the whole world is getting chin implants, it's still relatively uncommon, but it's a nice procedure for patients that need it."