Apple’s Most Successful iPad Launch Yet
By David Goldman
NEW YORK (CNNMoney) — Apple announced Monday that it has sold more than 3 million new iPads since the new version’s March 16 launch, making this the most successful launch yet for Apple’s tablet.
On a conference call with analysts, CEO Tim Cook said he was “thrilled” with the third-generation iPad’s record weekend.
There are few significant differences between the new iPad and the second-generation iPad 2, that didn’t stop thousands of Apple fans from waiting hours in line to be among the first to get it Friday morning. In New York, the line at the flagship Apple Store on Fifth Avenue spanned more than a city block, and fans filled several corridors at the new Grand Central store.
The new iPad’s flashiest feature is a high-pixel-count “retina display,” previously available only on the iPhone. The new iPad’s screen has 3.1 million pixels, one million more than a 1080p high-definition screen of that size would. It also features a faster processor and a 4G radio.
The iPad launched in the United States, Australia, Canada, France, Germany, Hong Kong, Japan, Puerto Rico, Singapore, Switzerland, and the United Kingdom on Friday. It will be available in 24 more countries this Friday.
AT&T said it set a single-day iPad sales record on Friday.
Apple took in more than $20 billion in sales from the iPad last year, which means the tablet accounted for a fifth of the company’s overall revenue for 2011. The iPad commands nearly 60% of the tablet market, according to NPD Group. Gartner forecasts that overall tablet sales this year will top 50 million.
That’s a giant revenue stream for Apple from a device that didn’t exist until two years ago.