Here is every commercial from the Super Bowl

This year’s Super Bowl ads ran the gamut from tame humor to … tame messages about social causes.

After a divisive year, advertisers during the Big Game worked overtime to win over audiences with messages that entertained and strove not to offend. The slapstick humor and sexual innuendo that used to be commonplace during Super Bowl ad breaks were nowhere in sight.

Instead, Budweiser, as always the largest advertiser during the game, eschewed the usual puppies and Clydesdales to showcase employees that send water to places in need. Verizon showed people thanking first responders who saved them. And Tide tried to make people laugh (and perhaps forget about its Tide Pod problem ) with a humorous series of ads that starred “Stranger Things'” actor David Harbour.

While the Philadelphia Eagles bested the New England Patriots in a nailbiter on the field, advertisers were fighting a similar battle to win over the hearts and minds of viewers. It’s the largest live stage for advertising all year, so advertisers brought their A-game.

Tide took a novel approach with ads each quarter that poked fun at typical Super Bowl ads. Harbour popped up in familiar-looking ads that appear to be about different products: a car, an insurance company, jewelry and Old Spice (another P&G product). The twist? They’re really all Tide ads, because there are no stains on anyone’s clothing.

There was some negative reaction when Fiat Chrysler’s Ram trucks ad featured a speech by Martin Luther King, Jr. The commercial, timed to the 50th anniversary of the speech, showed people doing good deeds like giving out food to the needy and rescuing a boy from a fire.

Toyota (1 of 3):

Sprint:

“Solo” Trailer:

Turkish Airlines:

Bud Light (1 of 2):

M&Ms:

Ram Trucks (1 of 2):

Wendy’s:

“Castle Rock” Trailer:

Skechers:

Doritos/Mountain Dew Ice:

Tide (1 of 4):

“Skyscraper” Trailer:

Bud Light (2 of 2):

E*Trade:

“Mission: Impossible – Fallout” trailer:

Quicken Loans:

Avocados From Mexico:

“The Cloverfield Paradox” Trailer:

Diet Coke:

Jeep (1 of 3):

Tide (2 of 4):

Pringles:

FeBreze:

Michelob ULTRA (1 of 2):

Tourism Australia:

Turbo Tax (1 of 2):

Percil:

Squarespace:

Ram Trucks (2 of 2):

Toyota (2 of 3 ):

Pepsi:

Verizon (1 of 2):

“Jack Ryan” trailer:

Verizon (2 of 2):

Lexus:

Tide (3 of 4):

Budweiser:

Intuit:

Jeep (2 of 3):

“Westworld” Trailer:

Turbo Tax (2 of 2):

Kia:

Blacture:

“Avengers: Infinity War” trailer:

T-Mobile:

Toyota (3 of 3):

Wix:

Kraft:

Monster:

Michelob ULTRA (2 of 2):

Groupon:

Amazon:

Coca-Cola:

Hyundai:

Jeep (3 of 3):

Tide (4 of 4):