BRECKSVILLE, Ohio-- The eyes of the real estate world were focused on Northeast Ohio, thanks to a local agent’s creative use of virtual reality.
Anthony Colantuono from Coldwell Banker Hunter Realty’s Brecksville office invited 120 agents to tour a $1 million estate in Moreland Hills while snacking on pizza 20 miles away.
The agents strapped on Samsung Virtual Reality Goggles while sitting in a chair and walked the home as if they were standing inside of it.
“Pretty cool, pretty incredible,” said one agent as he twisted his head to direct the view inside the house.
“When I walked down the staircase, I actually physically felt like I wanted to reach out and grab the hand railing. It was that realistic,” Colantuono told FOX 8’s Lorrie Taylor as he described the experience.
Colantuono came up with the idea to unveil Samsung’s virtual reality goggles as a real estate tool after trying them on at a real estate conference in Miami.
“The future of real estate is going to be seen through these goggles,” he said, “There’s a lot of buzz. I’m getting calls from agents from Miami, from Denver. They want to talk about it.”
Touring homes using virtual reality goggles could be a real time saver. Colantuono said half a day of driving around town and going through houses can be accomplished in less than an hour without the client ever leaving their chair.
“You can take tours of homes thousands of miles away like you're there,” said Coldwell Banker’s Michael Crimaldi from the company’s Beachwood office.
Colantuono said there were also benefits for sellers, such as David Fishman, whose Moreland Hills home was being viewed by the agents wearing goggles.
“They don’t have to leave the house every time there’s a showing, they don’t have to pack up the pets, we’re able to find a more qualified buyer without really disrupting the seller,” said Colantuono.
Fishman told Taylor his home had been on the market for two years without any serious offers. He was hopeful a new way of marketing the estate using virtual reality would change his luck.
“You think this will make the difference?” asked Taylor, “ I hope so,” said Fishman.