NEW YORK - JC Penney is living up to its name, starting Sunday.
The retailer is going to start offering certain items in its private label collection for...you guessed it...one penny.
They're calling it the "Penney Days" promotion. If a customer buys one Arizona-branded item at full price, they'll get another Arizona item for a penny. The campaign will last all year long, with different items going on special throughout the year.